“Without a goal, you can’t score.”
Goals of course are what a team collectively aims at. An individual’s understanding of job expectations, the process for fulfilling these expectations, and the consequences of one’s performance are important for team effectiveness. When groups set goals, they tend to make sweeping statements, such as “get more customers”, which omit details essential to execution. Specific and clear goals allow team members to monitor their own performance and hold others accountable as well. Specific and challenging goals at the individual and group level contribute to better task performance, and motivation. Studies have shown that setting challenging and specific goals enhances employee engagement, and committing to those goals improves employee performance.